The origin of linen might date back into antiquity, but this material was virtually unknown in India until as late as 1949, when a humble, hitherto unknown Indian company named Jaya Shree Textiles was poised at the edge of history.
This company was different. It had a vision. It was about to attempt and succeed at the impossible. For an Indian textile maker to step up to the experience and standards of Europe and the West in textiles was virtually unthinkable, yet here was Linen Club, producing a superlative quality of linen fabric right here in India. Going toe to toe with other global giants.